Al-Fatiha

AL-FATIHA:The essential exacting significance of the articulation â€Å"al-Fati?ah† is â€Å"The Opener,† which could allude to this Surah being â€Å"the opener of the Book. It is the main part (surah) of the Quran. Its seven verses (ayat) are a petition for the direction, lordship and benevolence of God. This section has a basic part in Islamic supplication(prayer). It is also known as †mother of the book†. It is the Mecci Surah of the Holy Quran . THEME:Allah has taught in this Surah to mankind to offer prayer to Him, who is the Lord of this universe before seeking guidance and Who alone can grant it. The reader should have a firm belief that the Creator of the universe is the source of all knowledge and the study of Quran can provide him guidance. Islam requires a man to begin everything with the name of Allah. By doing this he will keep himself far from detestable and wrong deeds. knowledge and the study of Quran can provide him guidance. Allah is the Master, Owner, Sustainer, Provider, Guardian, Sovereign, Ruler, Administrator, Organizer and master of day of judgement and we are answerable to him. VIRTUES:There are numerous ethics related with this Surah. Hazrat Abu Saeed al-Khudri describes: â€Å"While on a voyage we stopped at a place. A young lady came to us and stated: â€Å"The head of this clan has been stung by a scorpion and our men are absent, is there anyone among you who can recount something upon him to treat him?† Then, one of our men obliged her despite the fact that we didn't believe that he knew any such treatment. In any case, our companion went to the boss and discussed something upon him and the boss was cured. Immediately, the boss gave him thirty sheep and gave every one of us drain to drink. When he returned, we asked our companion: â€Å"Did you know anything to present upon him to cure him?† He stated: â€Å"No, I just recounted Umm al-Kitab (i.e. Surah Al-Fatihah) upon him.† We said that don't do anything until the point when we achieve Madinah and ask the Prophet with respect to this (hone and rewardwhether the sheep were legitimate or not for us). TAFSSER:In the Name of Allah: The first ayah of the Surah Al-Fatihah is: In the name of Allah, the Beneficent, the Most Merciful. This phrase is known as the bismillah. It is good to recite it before doing any action.The Meaning of the letter Baa The Baa in the Arabic dialect can have three unique implications:With – With/for the sake of Allah.Seeking help – Seeking assistance from the name of Allah.Seeking favoring – Seeking favoring with the name of Allah.The Meaning of al-Rahman and al-Raheem Both these names are gotten from a similar root letters: raa, haa, meem; which intends to show kindness.They are hence comparable in significance and both are associated with Allah's (SWT) Mercy. The way that Allah (SWT) notices two of His Names which show to do with Mercy, as opposed to Might and Power or so on, demonstrates exactly how critical this Attribute is. The distinction between al-Rahman and al-Raheem is that al-Rahman alludes to Allah's (SWT) Mercy to all of c reation. It is His Mercy which is stretched out to the two devotees and skeptics; creatures, and everything that exists.All Praise is due to Allah The second ayah is: All praise be to Allah, the Lord of all the worlds. The Meaning of Hamd and the Difference between Hamd and Shukr :Hamd means praise and also thankfulness. Shukr is done with the tongue, the limbs and the heart; whereas hamd is done with the tongue only. It is also said that hamd is more general than shukr. In hamd, it contains the meaning of shukr (thankfulness) as well as madh (praise). The Meaning of Rabb Rabb is usually translated as Lord but it is much more encompassing than that. It also includes the meaning of Nurturer, Sustainer, Cherisher and so on. The Rabb is the creator, king, master and the one who controls everything. The Meaning of ‘Aalameen:Some of the differing views about it are that it refers to:Everything which exists other than Allah ta'alaMankind and the jinnThose things which have an intellect, and they are four: mankind, jinn, angels, and devilsThose species which have souls The best view is the first one.The Beneficent, The Most Merciful: The third ayah is: The Beneficent, The Most Merciful. (Al-Fatihah: 3) The explanation of these two names has already been given. Why then is it repeated? This is to once again emphasis the importance of the quality of mercy. Master of the Day of Reward: The fourth ayah is: The Only Owner of the Day of Recompense. (Al-Fatihah: 3) The Meaning of Maalik : Malik means king, and it refers to â€Å"mulk† – the dominion of a person. He will judge us all, that He is so absolutely powerful, that on the Day of Judgement no one will have the power either to resist the enforcement of punishments.You (Alone) We Worship: The fifth ayah is: You (alone) we worship and You (alone) we ask for help.†We Worship† implies we comply. Love is acquiescence and self-dishonor. It intends to lower yourself before Allah (SWT) and to submit to His Will. Apparently it is self-dishonor, yet as a general rule, it is brilliance and beautification. This ayah asserts the Lordship of Allah and confirms that love is because of Him.Guide us on the Straight Path:The sixth ayah is: Guide us on the Straight Path. This ayah is a dua which we make to Allah (SWT). We ask Him to show us the Straight Path and to guide us on it, so that we will get His Guidance which draws us closer and nearer to Him. The Meaning of Sirat:Sirat is a road or a path. There are conditions that it must be straight. It must reach the goal and it must be the shortest route to get there. It must also be wide and spacious enough for everyone who wants to travel it. The Meaning of Mustaqeem:Mustaqeem is derived from istaqaama, which means to be straight, upright, correct. The Path of Those†¦:The seventh and final ayah is: The path of those you have blessed, not of those with anger on them, nor of those who are astray†. Who are the people who have been blessed by Allah (SWT) and whose Path we ask to guide to? This is explained by Allah (SWT) in another ayah where He says: Whosoever obeys Allah, and the Messenger, they are with those whom Allah SWT) has favored, the Prophets (AS), the sincere, the martyrs and the righteous, and these are the best company. Impact of surah on Muslim lives:This surah Is one of the most important surahs of Quran. A Muslim needs to recite it in every prayer 5 times a day. If a Muslim follows it to its core their lives ill become easy. This surah explains us how merciful and kind Allah Almighty is and he is the only one to worship and seek help from.If we understand it and apply in our lives then we will lead true and right life, as we will know we are answerable to God on the day of judgement then we may try to restrain from evil deeds and activities. We will always speak truth no matter what because we are only afraid of Allah and on one else.This is a dua we make everyday and so it will protect us and surely and will show us right path.

Drugs, Sports, Body Image and G.I. Joe Essay

The thesis is â€Å"some researchers worry that Joe and other action-hero figures may, in minor fashion, help fan the use of muscle-building drugs among young athletes.† (486) Angier wants to convey to the audience that dolls can affect whether he or she will use muscle-building drugs to grow big like the G.I. Joe dolls. Dolls like Barbie, G.I. Joe helps to send a message to the kids that being strong or being thin like the dolls are what they should look like as adults. A) Angier’s tone throughout the essay is informative to prove her point that dolls help kids the use of muscle-building drugs. She tells the audience how outrageous the doll’s body’s proportions are. She states that G.I, Joe’s â€Å"biceps bulge so much that they are larger around than his waist . . . human size, they would be larger than even the arms of the grotesquely muscular Mr. Olympias of today† (486). She wants to inform the audience that dolls that kids plays with are abnormal. The fact that kids plays with these kinds of dolls can have an effect on boys and girls. Angier also conveys that because kids want the type of bodies the dolls have, they will do things in order to achieve that goal. One of the ways is to use anabolic steroids which can make â€Å"it possible for men to look as big as superman† (487). Showing what problems steroids can cause will inform people that people should not be taking steroids to achieve the muscular body. The fact that Angier uses specific people who are certified to know about drugs and the influence of toys like Dr. Harrison G. Pope Jr., and Shalender Bhasin with increases her credibility. Readers will likely trust what Angier says because she supports her evidence with people who knows about steroids well. Barbies, G.I. Joe, and other American dolls can have an effect on kids about their appearance but I do not think that it is a huge factor that makes kids think that big muscles and thin bodies are the norm. It can leave a message to the kids that muscles and thin bodies are the best but I think normally to attract the others, people want to have big muscles and thin bodies. Also the fact that society wants to make people think that thin bodies and having a nice body is the best.

Vhdl for Synthesis

ELE591 – VHDL for Synthesis Issue 1. 0: 1st December 2010 The purpose of this laboratory experiment is to familiarise you with the principles of VHDL for synthesis targeted at programmable logic devices. You will observe how various VHDL descriptions result in Register Transfer Level (RTL) implementations and how these can be implemented within specific logic devices. The principles of back-annotation will also be explored and how this can be used to examine performance limitations of specific hardware resource mappings. This lab assumes you are already familiar with Xilinx ISE and ModelSim, given that ELE335 is a prerequisite for this module. If necessary, consult the ELE335 lab guide, which is included in the Coursework section of the ELE591 module webpage. Most of the VHDL files needed for this lab are also available from the same location. Exercise 1: Aim: To compare the results of different architectural descriptions for the same entity Steps: †¢ Create a project named â€Å"exercise1†. Add the file ex1a. vhd as a â€Å"VHDL module† †¢ Select the Spartan3 as the target device Compile and synthesise the VHDL description and examine the design report file, paying particular attention to the resource utilisation summary (and timing path analysis). Also examine the RTL design. †¢ Repeat with the files ex1b. vhd and ex1c. vhd and compare the results. Exercise 2: Aim: To illustrate the use of â€Å"don’t care† values in synthesis Steps: †¢ Create a proje ct named â€Å"exercise2†. Add the file docare. vhd as a â€Å"VHDL module† †¢ Compile and synthesise the design targeting the Spartan3 device †¢ Add the file dontcare. hd as a â€Å"VHDL module† and repeat the synthesis. †¢ Compare the report files. Exercise 3: Aim: To illustrate logic resource requirements for conditional versus mutually exclusive input conditions Steps: †¢ Create a project named â€Å"exercise3†. Add the file cond. vhd as a â€Å"VHDL module† †¢ Compile and synthesise the design targeting the Spartan3 device †¢ Add the file exclusiv. vhd as a â€Å"VHDL module† and repeat the synthesis. †¢ Compare the report files. Also compare the timings at the design logic level and at the place and route level. Exercise 4: Aim: To review resource and timing requirements of a complex reset function Steps: †¢ Create a project named â€Å"exercise4†. Add the file cntpt. vhd as a â€Å"VHDL module† †¢ Compile, synthesise and simulate the design targeting the Spartan3 device †¢ Review the report file paying particular attention to the reset equation. †¢ Now examine the file cntpt2. vhd which employs a synchronous complex reset. †¢ Attempt to simulate the designs and comment on the reset timing in both cases. Exercise 5: Aim: To compare CPLD and FPGA implementations of a FIFO design Steps: Create a project named â€Å"exercise5†. Add the file fifo. vhd as a â€Å"VHDL module† †¢ Compile and synthesise the design targeting the Spartan3 device †¢ Recompile the design for a Coolrunner2. †¢ Compare the report files and the resulting RTL layouts. †¢ Place and route both designs †¢ Compare the design files paying particular attention to the maximum operating frequency and the amount of resources used. Which timing parameter is the limiting factor on the operating frequency in each case? Exercise 6: Aim: To illustrate the effects of implicit memory Steps: †¢ Create a project named â€Å"exercise6†. Add the file memcont. vhd as a â€Å"VHDL module† †¢ Compile and synthesise the design targeting the Spartan3 device. †¢ Examine the report file. †¢ Add the file memcont2. vhd as a â€Å"VHDL module†. In this file the signal assignments for oe, we and addr are removed from under the reset condition. †¢ Compile and synthesise the design targeting the Spartan3 device. †¢ Compare the report file with that of the original design. Verify that implicit memory resulted in the creation of a combinatorial latch. Exercise 7: Aim: To illustrate the advantage of â€Å"one hot† encoding of large state-machines implemented in FPGA architectures Steps: †¢ Create a project named â€Å"exercise7†. Add the file onehot. vhd as a â€Å"VHDL module† †¢ Compile and synthesise the design targeting the Spartan3 device †¢ Place and route the design and record the number of logic cells required, the setup time, clock-to-output delay and maximum operating frequency. †¢ Now employ the file notonehot. vhd. This uses the synthesis tool to assign values to the various enumerated states. Compile and synthesise the updated design targeting the Spartan3 device. †¢ Place and route the design and record the number of logic cells required, the setup time, clock-to-output delay and maximum operating frequency. †¢ Compare the results with the original design. This series of experiments should be written up as an INDIVIDUAL formal lab report. The report will be limited to a maximum of 8 pages of main text (i. e. omitting title page etc). The hand-in date is the 17th December, unless you are informed otherwise.

Renaissance Madonna and Child Triptych Essay Example | Topics and Well Written Essays - 1500 words

Renaissance Madonna and Child Triptych - Essay Example A triptych is a three-piece stand-alone panel that was a common altarpiece in the Baroque period created with some specific common techniques. They varied in size and particular shape, but most had a roughly rectangular base and square or arched tops. The two side panels were almost always smaller than the center panel. They were made like this so that they could be easily folded up and transported with the priest when he went to preach in the country. As we learned in class, during this time in history, it was the church that preserved all of the arts and literature. As a result, they were the ones who usually commissioned the art and allowed the art to be seen. In technical elements, the painting is done with tempera on wood panels, which was a common way of working. Tempera is an egg-yolk-based paint that dries quickly and hardens into a very tough surface that made it ideal for traveling by bumpy wagons. Many of the triptychs on display in museums are made with this medium for th is reason. To get the colors to work just right, Baroque painters would use a green earth pigment called Terre Verde for the under-painting and red sizing behind the gold leaf of the background (class notes). Gold leaf was always used in images of a religious nature because it symbolized the importance and nobility and purity of the figures. If you look closely, these attributes of green under-painting, red sizing and heavy use of gold leaf in the background are evident in this triptych as well as many other similar works. such as Cimabue's Madonna Enthroned and Giotto's Madonna Enthroned that we saw in class. Another common feature of Baroque art is the focus on brushwork. According to my class notes, the brushwork used during this period was very meticulous. Every little line was carefully positioned to create a sense that the image just appeared on the panel. This makes a lot of sense, actually, considering they were working with gold leaf. Gold is very reflective and the smalles t crease would cause reflections in one direction or another. By taking a perfectionist approach to the work, the artist could create the illusion of halos or other features within the gold leaf that would only appear when the light came from just the right angle. This would have added to the magic of the image for the benefit of the less-educated public. The general subject matter of Vanni's triptych is also very similar to the artwork of other Baroque artists working in this time period. In this painting as well as in Cimabue's painting and Giotto's painting, the Madonna is

GOV STUDY GUIDE 649,652,654, Assignment Example | Topics and Well Written Essays - 500 words

GOV STUDY GUIDE 649,652,654, - Assignment Example Soviets were a group of elected government council members in a counrty that was communist. 9. In a monarchy, the sovereignty of the government in power is usually possessed in one person, a king or a queen and it only lasts until the person dies and the next family member in line takes over (McClenaghan, 2006). A minister is a politician in a national or regional government who has the duty of implementing policy decisions. 10. A coalition is a formal pact between people or groups of people with the purpose of satisfying each group’s interest (McClenaghan, 2006). A consensus is an agreement between two people or groups and smooth decision-making process occurs because each party has the entitlement to make decisions. 1. In 1918, the Chinese political and military leader, Chiang Kai-shek joined a nationalist party known as the Kuomintang (KMT). Chiang had a successor called, Sun Yat-Sen in year 1925, who ensured that there was a unification process for all the local leaders in China and chased away the communists in China. He focused on battling both communism and Japanese aggression. When China’s allies declared the war in Japan in 1914, China also participated as one of the Big four. Later, there was a civil war in China in 1946 and the communist forces in China led by Mao Zedong succeeded thereby creating the People’s Republic of China. Cultural Revolution was a movement in China established to cleanse China of the four olds which included old customs, ideas, culture and habits (McClenaghan, 2006). The movement was launched by Mao Zedong as a way of reasserting his authority in the government. 3. The Republic of China is what is known as Taiwan and the People’s Republic of China is what is known as China (McClenaghan, 2006). These are two separate states, but both states seem to claim to control the other. 5. In China, there are no political opposition groups, but in Russia there are many political groups such as the KTR group and the

Financial intermediation Essay Example | Topics and Well Written Essays - 3000 words - 1

Financial intermediation - Essay Example It was based on the efficiency hypothesis model and was distinguished from the imminent failure model. After analyzing 33 mergers during the 1867-1935 period, the author found that the consolidation and integration (which result as consequences of mergers and acquisitions) reduce systemic risk. An important variable in this finding is the identification of the role of diversification in the dilution and management of risks. The study also proposed the empirical validity of concentration-stability hypothesis as a framework for explaining the stability of Canadian banks. It was found that strong concentration of banks, which came as an offshoot of mergers and acquisitions, was a strong predictor of stability. What is good about the paper The paper is significant for several reasons. It contains important insights on the developmental evolution of the Canadian banking sector. The author has also proposed and explained insights that could enrich the extant literature on the positive impa ct of mergers and acquisitions (M&As). The successful use and evaluation of hypotheses and the systematic assessment approaches included can provide helpful insights to researchers interested in the same or in related research topics. These constitute the reasons why it is worthy of publication. This section will explain this in detail. An important insight postulated by the study is the explanation why the Canadian banking system outperformed the United States banking system during the Great Depression (p.6). The author was able to provide important evidences, most particularly, the argument that Canada avoided the crisis by maintaining a banking system typified by risk diversification through branching (p.6). This aspect in the study contributes an insight to the body of literature in regard to the incidence of bank failures, vulnerabilities and risks that could be avoided. The emerging principle is that mergers have cushioned the Canadian banking system from the Great Depression by diluting the risks. Here, a theoretical evidence was presented: the cases of the cross-province acquisitions from 1900-1931led to risk diversification because the bulk of business for each bank in a consolidated financial institution is based on its home province, hence, the risk for the entire organization is allocated according to its branches, operating in their respective locations. Furthermore, the study also explained the differences between mergers and acquisitions than simply branching out. If the bank is concerned with risks or is interested with diluting it, branching would be an option because it also meant the diversification of operation across Canada. However, it was explained how M&As have different degree of risk exposure than branching, effectively classifying one from the other. If one does think about it, mergers and acquisitions diversify through integration and accumulation of resources whereas branching diversifies by expanding and spending resources. In the former, there is an inward flow of resources where the latter sees an outflow. This is the reason why in the study's comparative analysis, it was found that "out of the 10 chartered banks that remained in business in 1935, six had been involved in acquisitions," and that "only one out of the 26 failed banks was involved in bank consolidation" (p.9). The study used Fisher's exact test to evaluate the relationship it revealed that bank consolidations did not result or

Ancient and Medieval Political Theory Essay Example | Topics and Well Written Essays - 250 words

Ancient and Medieval Political Theory - Essay Example es against Socrates were raised from the general prejudices, which surrounded him over the years he taught philosophy which is simply an approach employed by politicians across the generations and time. The rigidity to accept new concepts that could change the society is depicted in the general prejudices against Socrates. In fact, the core issue in the argument is the failure to acknowledge a current leadership. In addition, Socrates is neither considered a physicalist, nor a Sophist by the accusers1. The false image of Socrates arose from misunderstanding the activity of Socrates which is a true reflection in political rivalry and competition. The role of law in the society is reflected on how it is interpreted by the users. In the case of Socrates, he feels that the imprisonment was a result of wrong interpretation of the law. The understanding of the roles of the individuals in society is presented by Socrates to instigate change in the society2. The death sentence of Socrates is presented in two-perspective; for those who voted for his acquittal, and those who voted for his death. In conclusion, the Crito and Apology by Plato presents the truth about his case and interpretation of the

The impact of socioeconomic inequalities on mother-child HIV Thesis

The impact of socioeconomic inequalities on mother-child HIV transmission and the therapeutic intervention in South Africa - Thesis Example Absolute poverty in this case is the inability for one to meet basic need while relative poverty is whereby individuals and the community lag behind in welfare. According to Mail Guardian (2011), almost half of South Africa population lives below the poverty line, surviving on just over R500 a month. Though poverty levels have been decreasing over time, the country still lags behind due to the high level of unemployment. It is estimated that only 41% of adults are employed (Mail Guardian 2011). According to Cox (2008), poverty has caused a significant effect on the financial power of the affected women than men. According to Rosenweig et al. (1998), lack of adequate finance, affordable housing, and skills have exposed single parents to engage in dangerous promiscuity like prostitution hence increasing their risk of contracting HIV and Aids. In South Africa, women accounts for more than 57% of individuals living with HIV (Henry 2005). Moreover, majority of women living with HIV are within 25 to 35 years (Henry 2005). This is a childbearing age hence; there is a very high likelihood of having mother-to-child HIV transmission. In response to the effect of HIV and mother-to-child transmission, the government of South Africa has come up with various intervention strategies. Among them is public health education, advocating for Caesarean section during delivery, substituting breastfeeding after delivery, use of antiretroviral drugs for the infected mothers and tax waive on antiretroviral drugs (Haarmann 2000). However, Antiretroviral drugs (ARVs) are the most popular of all the interventions on mother-to-child HIV transmission (Chigwedere et al. 2008). It increases child survival and decreases HIV related morbidity and mortality. For a pregnant mother to be able to use ARVs, the person goes through several phases with screening for pregnancy being the first stage. Upon

Does the governor of Texas need more power Essay

Does the governor of Texas need more power - Essay Example The debate has been mainly informed by the fact that there is a consensus that the governor of Texas has fairly less powers particularly when compared to governors’ offices of other states. Considering this fact, there is debate on whether the governor of Texas need more power or not. There are those who believe that the governor needs more powers in order to match the powers of governors in other states. On the other hand, there are those who believe that additional power is not necessary (Maxwell, Ernest and Adolfo 21). This paper will discuss why the governor of Texas does not need more powers. The Governor’s office in Texas is considered to be extremely weak especially when compared to the powers of governors in other states. A governor of Texas must use the charismatic ability, the power of media, personality and persuasion in order to govern the state more effectively (Brown 17). The power of the Texas state governor is weakened by the fact that the executive office powers are spread throughout a number of series of elected boards, commissions, and offices. Executive powers in Texas is what is termed as â€Å"plural executive† where there are several elected officials who share most of the powers invested typically in one office (Ginsberg 66). In Texas, voters elect several key offices that include the Attorney General, Comptroller of Public Accounts, and the Lieutenant Governor. Since these officials may not have a greater degree of loyalty to the governor and might therefore seek to undermine his term of office (Wilson 55). The powers of the Governor is further undermined by the fact that he has less influence in the budgeting process compared to governors of the other states around the United States of America. The state law allows the governor to transfer funds between agencies or programs to meet emergency needs, even though such process should be approved by the Legislative Budget Board (LBB). It should be noted

Kathak and Social Communication Essay Example for Free

Kathak and Social Communication Essay Social Science and Communication ‘Kathak’ is one of the most popular forms of Indian classical dance. We have grown up watching it in movies from UmraoJaanuptoDevdas. Most young girls in India even start learning kathak right from the tender age of 5 years. However is kathak just a simple cultural product of the country that can be counted among the artistic treasures of this land or is there a larger understanding to the same? Through this article we shall travel through the journey of time and see how a thing as simple and pure as an ancient dance form can tell us the stories of the cultural, religious, political transformations of the country. The Fifth Veda Traditionally the Hindu society was divided in five varnas – Brahmins (intellectuals), Kshatriya (warriors), vaishya (merchants), shudra (manual labourers), achoot (untouchables). The purpose of this form of division was to have a more organized society by distributing it on basis of the type of work performed. However with time this became a hierarchical division of the society which led to oppression of the lower caste (shudra untouchables) by the upper caste members. In this entire struggle for power the holy hindu scriptures (the Vedas) remained as the sole possession of the Brahmins or the educated class. Any attempt to even touch these holy texts by members of the lower caste was considered a crime. Even our holy text of Ramayana narrates an incident where lord Ram (mariyadapurushottam) chops of the head of a person from the lower caste when he attempts to read the Vedas. The shudra’s were forbidden to listen to these puranas (holy texts). (Massey, 1999) It’s believed that looking at this state of the society gods asked Lord Brahma to devise something which would be accessible to all and bind this society together. This is how the fifth veda or Natya Veda was born. The Hindu epics have stories of brahma teaching Bharata (the then king of Bharat what we know as India) the Natya Veda and later his 100 sons became the authorities of music, dance and drama. The Bharat NatyaShashtra has been variously dated from 2nd century BC to 3rd century AD. This Veda was common for all sections of society and all genders. Stories and teaching were told through dance. This is where we saw the birth of Kathak as a dance form. Kathak Kathak is derived from the root word Katha which means story. Kathak as a dance form was used to narrate stories mainly mythological stories primarily for the function of educating people. This was the only form in which people of all castes and genders could share their learning. This dance form was spread far and wide through abhinayawhich meaning ‘a carrying to the spectators’. This form of dance contained various components:(Massey, 1999) Kathak Abhinaya Sentiment and Mood Pure Dance Dramatic Element Vachik: poetry, song, recitation, music and rhythm Aharya: costume, make-up, jewellery Satvik: physical manifestation of mental and emotional states Angik: gestures of the body Nritya Nritta Natya Caste Politics The Hindu caste divide that Kathak tried to dissolve eventually took another form of dominations. The Brahmins saw this movement as a loss of their supremacy and power; hence they brought in another angle to the same. According to the Brahmins since dance was nothing but another form of worshiping god they had the supreme say in these matters. The social anthropology of Kathak dancers in history is thus highly fascinating as it got equated to the priestly caste and even the kathak gurus in the northern belt of india represented the Brahmin status.(Booth, 2005) The Brahmins not only separated this form of dance from its core purpose of binding people across various castes but also hit the gender angle by bringing in the concept of devdasi . These were women who were dedicated to dance and sing only for god. These women were neither allowed to marry, nor have have any form of physical relationships. Thus the power game was won by the Brahmins by playing their cards of caste and gender politics. Gender Politics Traditionally Kathak was meant to be a platform accessible to all. It defamiliarises the ordinary sexual and social experience of women and men as people. Indian mythology also reveals various stories exemplifying gender ambiguity, androgyny, sex transformations, male pregnancy, and erotica through some of the metaphorical discourses related to gods, goddesses, heavenly nymphs, and demons, as well as sages, ascetics and yogis. There have been innumerable examples of transcending gender in kathak. Men dressed like women and performed. The concept of gender in the Natya Veda is highly complex. It believes that gender is past our physical being, it is connected with our soul and souls aspire for the realisation moksha which can only be achieved when one can get free from the shackles of bodily existence. As per the Tantric school of thought the Supreme Being is conceptualised as one complex sex, comprises of both male and female (on the right and left side respectively). In order to attain salvation one must be able to transcend these shackles of one’s sex.(Shah, 1998) Even in the Pre-Vedic literature Shiva is known as ardhanarishwara, which means containing the polarities of both male and female force in the form of Shiva-Shakti. Dance is an important means by which cultural ideologies of gender difference are reproduced. Through movement vocabulary, costuming, body image, training, and technique, discourses of dance are often rooted in ideas of natural gender difference However as time passed Kathak also came under the purview of the political game of gender and it’s got labelled with the tag of being a dance form only for the females. Even the stories narrated through kathak like the stories of lord Krishna have got adapted. Earlier it was believed that Radha was Krihna’shladini Shakti and not different from him, hence the dance was performed in a semi-circular manner where the same dancer took the roles of both Krishna and Radha. However, now these roles are performed by different actors.(Chatterjee, 1996) CHANGING DIMENSIONS OF WOMEN The birth of Kathak took place with the Benarasgharana of kathak which was then ruled by the Rajputs. This dance form then travelled to Jaipur establishing the Jaipur gharana of kathak. Though both these forms were highly dominated by females they still had a great respect in terms of an art of telling stories of god and educating others on the powers of truth , righteousness etc. However when the Mughal’s invading our country and the marriage of JodhaBai and Akbar took place two cultured merged together. The Mughals got dancers from Persia and captured women form india and got them trained in kathak. It’s from this time onwards that Kathak got labelled as the courtesans dance what we today call as tawa’if or prostitutes.(Massey, 1999) The costumes changed and the new gharana of Kathak was born which is today the most famous one – Luckhnowgharana. The dressed changed from the ghaghra (like a long skirt) to chudidar. The dresses were tighter at the bust and presented the women as a sexually desirable object. A lot of change took place in the basic hand movements and presentation if the dance and a dance that used to tell the love story of Krishna and Radha at one time became a dance form with movements meant to entice men. In the whole power struggle and caste politics it was the women who suffered the most and were heavily exploited. DURING THE COLONIAL INDIA During the British colonial rule dance became a tool of rebellion and political resistance. It demonstrated unity and power. The dancing women’s position changed from ‘pure and pious’ to ‘fallen and sinful’ and hence either victims or perpetuators of the evil of dance. Women were encouraged to display their beauty, energy, skill, sensuality and seductiveness in dance. Thus for the fear of saving there girls from the being looked on as an object of desire dance became a tabooed activity for members of society especially the upper caste. This mindset exists even today, as we don’t see many girls from the upper class of society taking up dancing. However these mind sets are changing gradually.(Reed, 1998) GURU and SHISHYA As per Natyashashtra an acharya or teacher should have an intrinsic knowledge of vocal and instrumental music, dance, rhythm and movement. He should further have imagination, intelligence, creative faculty, memory, sharpness and capacity to shape the taught. The shishyas, or the taught, on the other hand should be intelligent, retentive, appreciative, devoted, enthusiastic and must have an innate desire to excel. This form of teaching has been continued over time however the essence of the relation has got lost with the loss of the pure and pious status of dance. CULTURAL SYMBOL Today Kathak has been attributed with various new meanings on the global platform like * Traditional heritage of India * Carrier of Indian culture * Indianness * Recounting the significant past Today kathak has become a cultural commodity that gets sold in form of a few dance shows and performances however it has lost its original purpose and ethos(Royo, 2004) KATHAK AND MOVIES Kathak has always been used as an important tool in cinema. In 1955 classic, JhanakJhanakpayalBaje by V. Shantaram the film’s hero, Ghirdar competes for artistic supremacy in Kathak dance against another dancer Ram Prasad. Ghirdar’s triumph is ensured during the last series of rhythmic systematic turns or chakkras which he performs elegantly, however his opponent is left all dizzy. Ghirdhar here is from Varanasi, the birthplace of kathak and the ultimate hindu city and his opponent is from Agra the Mughal capital which is associated with the more popular kathakgharana of lucknow. Thus kathak was used to demonstrate a state of communal tension in the country. This art form was also reduced to mockery when UstadHalimJaffar Khan, who worked on Kohinoor, and other films, with Naushad Ali (Kohinoors music director), explains that the singing in this scene was undertaken by Niyaz Ahmad: Naushad spoke to him about this scene. He said, Please forgive me Khan-saheb, but for this scene please sing some tans and things, but in a comic way, in a foolish way. And Nyaz Ahmad agreed to do that Even in later films kathak remained as a dance of the prostitutes through movies like umraojaan. And even today when we have become more liberal in our thinking and claim to have crossed these old regressive practices the choreographers still use kathak in a ovie like devdas only for the character of chandramukhi, who plays a prostitute. Also today’s concert stage kathak is more focused of fast, complex, rhythmic footwork and tracing handwork rather than the old ethos of the dance which had its core around freedom, liberalization, unity, storytelling, love and expression of oneself.(Chakravorty, 2006) CONCLUSION A cultural dance form created to unify everybody and give everyone a freedom to expression eventually got used as a tool for playing out caste and gender politics. Whether it was the sufferings of the women or the link of the dance to the Bhakti movement, Kathak has transformed with all these interactions. The various stakeholders of the society have also used this to their convenience as and when required. Initially the Brahmin established their supremacy over this pure and pious form of expression an today they are the ones who have started the movement to label this as a fallen and sinful act. Thus we have seen the journey of nation through one form of dance and the story of Kathak through the nation. Bibliography Booth, G. (2005). Pandits in the Movies: Contesting the Identity of Hindustani Classical Music and Musicians in. Asian Music, Vol. 36, 60-86. Chakravorty, P. (2006). Dancing into Modernity: Multiple Narratives of Indias Kathak Dance. Dance Research Journal, Vol. 38, 115-136. Chatterjee, A. (1996). Training in Indian Classical Dance: A Case Study. Asian Theatre Journal, Vol. 13, 68-91. Coorlawala, U. A. (1992). Illustrating Kathak. Dance Chronicle, Vol. 15, 88-93. Lidke, J. S. (2006). DevÄ «s Dance: The Interweaving of Politics, Mysticism, and Culture in Kathmandu Valley. International Journal of Hindu Studies, Vol. 10, 35-57. Massey, R. (1999). Indias kathak dance, past present, future. Delhi: Abhinav Publications. Pillai, S. (2002). Rethinking Global Indian Dance through Local Eyes. Dance Research Journal, Vol. 34, 14-29. Reed, S. A. (1998). The Politics and Poetics of Dance. Annual Review of Anthropology, Vol 27, 503-532. Royo, A. L. ( 2004). New Directions in Indian Dance. Dance Research Journal, Vol. 36, 135-138. Shah, P. (1998). Transcending Gender in the Performance of Kathak. Dance Research Journal, Vol. 30, 2-17. WALKER, M. (2010). Courtesans and Choreographers: The (Re)Placement of Women in the History of Kathak Dance. New Delhi: Routledge.

Strategic Hrm At Nestle Business Essay

Strategic Hrm At Nestle Business Essay Human resource management (HRM) is that part of management process which makes, enhances, manages and develops the human element of the enterprise measuring their resourcefulness in terms of talents, abilities, total skills, creative, knowledge, and potentialities for effectively contributing to the organizational objectives. Human resources are precious and a source of competitive advantage. Human resources may be tapped most effective by mutually standard policies which promote promise and foster an inclination in employees to act flexibly in the interests of the adaptive organizations pursuit of excellence. Human resource policies can be joined with planned business and used to reinforce appropriate culture. Human resources play a critical role in enabling the organization to effectively deal with the external environment challenges. The human resource management has been accepted as a strategic partner in the formulation of organizations strategies and in the implementation of such strategies through human resource planning, employment, training, appraisal and rewarding the personnel. Strategic management of human resources facilitates creation of competitive advantage for the organization over its rival by building unique human resource based competence. An organizations recruitment, selection, training, performance management process and compensation practices can have a strong influence on employee competence. The workforce will be more capable if a firm can successfully identify, attract, and select the most competent applicants. Performance appraisal takes in account the past performance of the employees and focuses on their improvement for the future performance of the employees through counseling, coaching or training. The human resource strategy of a business should reflect and support the corporate strategy. An effective human resource strategy includes the way in which the organization pans to develop its employees and provide them with suitable opportunities and better working conditions so that their optional contribution is ensured. This implies selecting the best available personnel, ensuring a fit between the employee and the job and retaining, empowering and motivating employees to perform well in the direction of corporate objectives. STATEMENT OF PURPOSE Consumer packaged goods (CPG) Organization, alternatively called as FMCG industry mainly deals with the production, marketing and selling of consumer packaged goods. The FMCG or Fast Moving Consumer Goods are those goods which are generally consumed at a regular interval by the consumers. FMCG industry has some of the main activities like financing, selling, purchasing, marketing etc. The industry also contributes or also involved in general management supply chain, operations and production. FMCG industry gives a variety of consumables and consequently the amount of money is very high which is circulated against FMCG products. Day by day the competition between the FMCG producers is increases which increasing the investment in FMCG industry is also increasing, specifically in India. Estimated to grow FMCG Sector in India is a very high rate by 2010. PRIME FMCG PRODUCTS Some general FMCG product categories include dairy products and food, drinks, coffee, tea, tobacco and cigarettes, glassware, paper products, pharmaceuticals, dry cells, electronics, prepacked food products, plastic goods, watches, greeting cards, soaps, printing and stationery, household products, detergents, photography, drinks etc. In FMCG industry some of the features which made this organization as a strong distribution networks, are small operational cost, as a prospective one, presence of renowned FMCG companies. Population growth is also one of the major factors behind the success of this industry. INTRODUCTION GOOD FOOD, GOOD LIFE NESTLE is a multinational packaged food company founded and headquartered in Vevey, Switzerland. Page Brothers established the Anglo-Swiss Milk Company for milk products in Cham, Switzerland in 1866 merger in 1905 with the Farine Lactà ©e Henri Nestlà © Company set up in 1867 by Henri Nestlà © to provide an infantfood product. Trademark of Nestlà ©s is birds in a nest, derived from Henri Nestlà ©s personal coat of arms, evoke the values upon which he founded his Company. No. of Nestlà ©s brands are globally renowned, which has made the company a global market leader in different product lines, including chocolate, confectionery, milk, pet food bottled water. FAMILY OF NESTLE Family of NESTLE consists of products related to: Milk Nutrition Beverages Prepared dishes cooking aids Chocolates confectioneries NESTLE is one of the well known FMCG company. In the Every part of the world, the Nestlà © name represents a commitment or promise to the customer or consumer that the product is of high standard and safe. NESTLE support the UNGC (United Nations Global Compacts). UNGC guiding principles on human rights, their aim and labour to offer an example of better labour practices and human rights all over his business activities. Our people played a major role for our success. We give the equal ant respect and dignity to each other and we expect from the every employee to share and contribute their opinions and views to improve Company personal development and results and also promote a sense of personal responsibility. We recruit motivated and competent people, who know and respect our values, provide equal opportunities for their advancement, development, protect their privacy and do not tolerate any form of discrimination or harassment. Human resources of an organization can provide it with a reasonable advantage over its competitors in the fast changing environment. This calls for the strategic management of human resources for the accomplishment of corporate objectives. STRATEGIC HUMAN RESOURCE MANAGEMENT is called as the linking of strategic goals with human resources. No. of objectives in order to enhance or develops an organizational culture, improve organization performance and that fosters flexibility, innovation, and sustainable competitive advantage is called. KEY FACTORS OF SHRM PROCESS The outcomes of the SHRM process which should be evaluated both qualitatively as well as quantitatively. The business strategy it alter and is altered by the SHRM process and which provide the business a good thought of direction. The external environment which is flexible and dynamic in the present global business scenario. The internal environment The general culture and the organizational context which is prevalent in the organization. VISUAL DEPICTION OF THE SHRM PROCESS STAGES OF STRATEGIC HRM PLANNING PROCESS Strategic human resource management is the process by which managers design the mechanisms of an HRM system to be reliable with each other, with the organizations plans and goals and with other essentials of organizational architecture. The main role of strategic HRM is the improvement of an HRM system that increases an organizations awareness, worth, invention, and productivity to customers. Strategic human resource planning (SHRP) involves four distinct stages: Situational analysis/environmental scanning. Estimating demand for human resources. Analyzing the supply of human resources. Developing action plans to close any gap between human resource demand and supply. The first stage of HR planning is the point at which strategic planning and HRM interact. HR planners anticipate sources of threats and identify and should drive the organizations strategic planning and opportunities with the help of Environmental scanning. The strategic ideas or plan implement to environmental circumstances, and HR planning is the mechanisms that an organization can use to accomplish this adaptation process. The second stage, forecasting demand, requires estimating not only how many but also what kinds of employees will be needed by the organization. The demand for employees should be closely tied to the strategic direction of the organization. Forecasting yields advance estimates of the organizations staffing requirements. This is a difficult task, especially for organizations in rapidly changing environments. Four forecasting techniques include expert estimates, trend projections, statistical modeling, and unit-demand forecasting. Estimate by no of expert, a group of experienced or expert provides the organization with demand estimates based on subjective assessments of available economic, intuition, prior experience, and labor force indicators. Trend projection involves forecasting which is based on a previous relationship between the employment and a factor related to employment (e.g. sales levels). Statistical modeling techniques (e.g. regression analysis or Markov analysis) are mor e quantitative forecasting and sophisticated techniques. Unit-demand forecasting requires the unit managers (e.g. department head, project team leader) to analyze the present and future job-by-job, people-by-people needs. The third phase involves studying the number and types of current employees in terms of the training and skills necessary for the future and also the supply of capable workers in the outside labor market. The skills inventory is a major tool used to assess the internal supply of employees. A skills inventory is a list of names, skills and characteristics of the people currently working for the organization. The list of skills coded into the skills inventory should be tailored to the needs for the organization, but might include such factors as level and field of education, knowledge of a foreign language, professional qualification or certification, or licenses held. The organized inventory provides a way to acquire these data and makes them available as needed in an efficient manner. Also important is the need to maintain the inventory so that information is kept current. With regard to the external labor market, the entire country (or world) may be the relevant labor market for hig hly skilled jobs. For unskilled jobs the relevant labor market is usually the local community. After the HR planning system has analyzed both the supply of and the demand for future workers, the two forecasts are compared to determine what, if any, actions are necessary. If a discrepancy exists between the two estimates, the organization needs to choose an appropriate course of action designed to eliminate the gap. The organization has a number of options available when the demand for workers is greater than the supply of workers. The organization might elect to use overtime work with current employees, increase training and promotions of current employees, or recruit new employees. In tight labor markets, the availability of labor is limited (i.e. demand exceeds supply), driving up the price of those employees who are hired, and limiting the extent to which the organization can be selective in its hiring procedures. In a loose labor market, qualified employees are abundant. When the supply of workers exceeds demand, alternative solutions include attrition, early retirements, demotions, layoffs, and terminations. STRATEGIC HRM AT NESTLE Nestlà © aims to increase the business, list of customers, profits and sales but, at the same time, to improve the Standard of living everywhere it is active and the quality of life for everyone. Nestlà © is also convinced that nestle employees is the strength of the Company and it is impossible to achieved without their energy and their commitment, which makes people its most important asset. Involvement of people and also showing their interest at all levels starts with the basic and appropriate information on the Companys activities and also on the specific aspects of their work. Through shared their views, ideas and communication and focused vision, everyone is invited to share and contribute there opinions and views to improvements enhancing Company personal development and results. HR PRACTICES RECRUITMENT: Recruitment is the process of developing and maintaining adequate manpower resources. Recruitment refers to the attempt of getting interested applicants and creating a pool of prospective employees so that the management can select the right person for the right job from this pool. The recruitment process at Nestle is clearly defined. People with qualities like dynamism, realism, loyalty, pragmatism, hard work, honesty and reliable. Match between candidates values companys culture. Recruitment for management levels takes place in the head office and all others at the branch level. The existing employees are promoted to higher posts as per the requirements. There are no lateral recruitments. Another source of recruitment is campus placements and human resource consultancies. People management policies, basic values principles elaborated in- Nestle management leadership principles- The Nestlà © Management and Leadership Principles describe the management style and the corporate values of the Nestlà © Group, specifically in the area of interpersonal relations. Nestle human resources policy- This policy encompasses those guidelines which constitute a sound basis for efficient and effective HR Management in the Nestlà © Group around the world. Nestle people development review- this policy throws light on Nestlà ©s culture and core values, different training programs and life of employees after work. PERFORMANCE MANAGEMENT: Performance management includes all standard procedures used to appraise contributions, potentials and personalities of group members in a working organization. It is a process which is important for making accurate and impartial decisions on employees for secure information. At Nestle performance appraisals of Employees are done in order to understand each employees abilities, competencies and relative merit. Formal assessment by Line Managers and HR once a year with feedback. Subordinate can question an unfair evaluation. Specific Key Performance Indicators have been enlisted by the HR department. One of the important key performance indicators is achievement following the Nestle management and leadership principles. Remuneration structure and promotion criteria take into account individual. TRAINING: Training is a major and also an important part of organized activity for increasing the skills and knowledge of people and also to understand the deep knowledge of task that what they have to perform or for a definite purpose. It involves systematic procedures for imparting technical know-how to the employees so as to increase their knowledge and skills for doing specific jobs with proficiency. From the Company floor to the upper management, training at Nestlà © is continuous. Nestlà © people provide this training and it is constantly appropriate to the professional life. Nestle provides the following- Literacy training-to upgrade essential literacy skills, especially for workers who operate new equipment (Mission-directed Work Team Approach). Employees are also sent abroad to study markets, consumer tastes etc. Nestle Apprenticeship Programmes. Local Training Programmes-on issues ranging from technical, leadership, and communication and business economics. Employees are also sent abroad to study markets, consumer tastes etc. JOB DESIGN: Job design refers to the way the tasks are combines to form a complete job. Job design is a process which integrates work content ( tasks, functions, relationships), the reward ( extrinsic and intrinsic), and the qualifications required (skills, knowledge, abilities) for each job in a way that meet the needs of employees and the organization. The job design process under NESTLE is a very detailed and strategic process. Selection-Combination of written test, GD interview (Interviews for top Management posts). The company incorporates practices like Job Enrichment and Job Enlargement, to motivate employees and to break the monotony of their job tasks. The correspondent herself works in both sales and brand management departments, which is an example of job enlargement. PAY STRUCTURE: pay structure is generally the pay ranges and levels or hierarchy of job. We can also say it as a salary structure. It set out the different level of pay for different types of employees. It may mean the structure of the total wage of a worker or group of workers is composed; Nestle strives to offer fair remuneration. Remuneration level is above the average in industry. The variable component of the salary is comparatively big to reward individual Performance. In case of higher management level, the variable part is linked to individual team target achievements. REWARDS INCENTIVES: it consists of a variety of modules that can be presented to reward employees and identify unique performance. The structure is based on consistent, delivering equitable and fair rewards to a differentiated group and consists of the following non-financial and financial rewards. Passion to Win awards- These quarterly awards have been institutionalized to reward those who over-achieve their targets. Long-service Awards- To recognize employees who have been with the company for more than 30 years. Nestle Idea Award- It was found from the correspondent that the company institutes Nestle Idea Award every quarter to recognize and award employees who come up with relevant and innovative ideas which have the potential of being implemented at Nestle. 3.3.7 BENEFITS: Nestle offers a comprehensive and competitive benefits package designed to meet the varying needs of employees. These benefits are an integral part of total compensation package and provide employees and their families valuable protection during employment with Nestle. The following benefits are provided to all employees, with no discrimination- Leave-Personal Medical (fixed no. per year) Children Education Assistance Scheme Provident fund Retirement Gratuity Scheme Group Insurance Accidental Insurance Scheme Conveyance Reimbursements Residential Accommodation Monthly health check-ups free consultation for self family etc. 3.3.8 EMPLOYEE RELATIONS: Employee Relations involves the body of work concerned with maintaining employer-employee relationships that contribute to satisfactory productivity, motivation, and morale. Essentially, Employee Relations is concerned with preventing and resolving problems which arise out of or affect work situations. Nestle provides a very healthy working environment which is one of the reasons why Nestlà ©s employees state their commitment level to be very high. Employee turnover is less than 5%., which is considered to be very low for a Multinational Corporation. Nestle has a open culture upward communication especially in case of grievance redressal is encouraged. Work/Life balance is given importance, as illustrated in the Nestle Human Resource Policy document. Nestle Family annual events are organized by their HR department whereby employees along with their families are invited. Emphasis is laid on safety of employees (Nestle Policy on Health and Safety at Work). 3.3.9 CHANGE MANAGEMENT Nestle has adjusted to the ever-changing external environment for the last 140 years since its inception 1866 without losing its fundamental views and fundamental values. It manages Change and drives sustainable profitable growth by following the policy of making gradual changes instead of making drastic and risky changes. ERP implementation- In June 2000, Nestle SA signed a contract of $200 million with SAP with additional $80 million for maintenance and consulting to install an ERP system for its global enterprise to maintain centralize a multinational that subsidiaries in 80 countries and have owns 200 operating companies. While the ERP system was likely to have long-term benefits, the project touched the corporate structure and culture. The structure was decentralized, and it tried to centralize it. This was initially opposed by employees but with subsequent measures taken by the HR like training etc., this has been successfully implemented. 3.310 SAFETY HEALTH: Every employer is required to carry out a risk assessment for the workplace which should identify any hazards present in the workplace, assess the risks arising from such hazards and identify the steps to be taken to deal with any risks. The Nestle Operational Safety, Health and Risk-Management Strategy document illustrates that: Nestle is dedicated to safe healthy work environment. Regular safety assessments audits take place by internal external bodies. CONCLUSIONS AND RECOMMENDATIONS The Model employed by Nestle is one of High Performance, High involvement and high commitment. Nestle is unique in the sense that it has been able to successfully inculcate its business objective as well as its core values, consistently in its employees day-to-day activities starting from recruitment till continuous performance appraisals. Like, open and flexible culture is ensured by way of providing training programs to employees at all the levels. This kind of culture is also supported by decentralized structure of Nestle. Transparent performance appraisal systems and the freedom given to them to question their seniors benefit not only the employees but even the organization as a whole. Nestles emphasis on individual achievement is evident from the kind of pay structure HR has designed for its employees. Need to develop consultation/awareness program to assist the employees for their better understanding of the policies. More incentives should be offered to the employees who provide services to the organization for more than two years continuously. Nestlà ©, over its long historical development from a small village operation to the worlds leading food Company, has demonstrated an enviable capability to adjust to an ever changing external environment, without losing its fundamental beliefs and core values, so important for long-term success. Over the years to come, this capability of using HR as a strategic partner in implementation of companys activities will continue to be challenged even more as Nestlà © is growing in size and complexity up to a dimension which demands a continuous evolution of its organization and of the way in which it is run. Its motivation based on willingness to learn and to question what it is doing and why it is doing it, combined with its long standing respect for Nestlà © values, will assure its success.

Optimization and Production of Siderophore

Optimization and Production of Siderophore Production and optimization of siderophore from plant growth promoting rhizobacteria Abstract The aim of this study was to optimize the production of siderophores by bacterial strains isolated from rhizosphere soil. Chrome azurol sulphonate assay confirms siderophore production by all 30 bacterial isolates. Maximum siderophore production was observed with strains S-6 and S-26 on standard succinic acid medium. Siderophore production was found to be influenced by different carbon, nitrogen and amino acid sources. Optimization of SM medium nutrient composition enhances siderophore production. The pot culture experiment clearly demonstrate the beneficial effect of strain S-6 and S-26 with significance increase in biometric parameters of soybean. Effect of rhizospheric bacterial isolates (S-6, S-26) on siderophore production was estimated by detecting the iron in soil as well as plant by using atomic absorption spectrophotometer. The iron concentration of soil was decreased after treatment from 38.32 ppm to 26.66 ppm and the iron concentration of plant was increased from 10.18 ppm to 36.05 ppm after treatment with S-6. Key words: Siderophore, Optimization, PGPR Introduction Iron plays a key role in electron transport, oxidation–reduction reactions, detoxification of oxygen radicals, synthesis of DNA precursors and in many other biochemical processes [1]. Being a transition element, iron gets rapidly oxidized from soluble ferrous (Fe2+) to insoluble ferric (Fe3+) state. In order to facilitate iron(III) acquisition, plants and microorganisms, such as fungi and bacteria, produce and excrete strong iron(III) chelators, i.e., siderophores [2]. Siderophores (Greek: iron carrier) are small, high-affinity iron chelating compounds secreted by microorganisms such as bacteria, fungi and grasses [3]. Microbes release siderophores to scavenge iron from these mineral phases by formation of soluble Fe3+ complexes that can be taken up by active transport mechanisms. Many siderophores are non-ribosomal peptides [3], although several are biosynthesised independently heterologous siderophores or its producer organism may bring about various responses in other targe t bacterial species that are present within the same niche. Growth of some species may be inhibited and this has been attributed to be one of the mechanisms by which biocontrol agents’ act in inhibiting the growth of pathogens in the rhizosphere [4]. PGPR produces extracellular siderophores (microbial iron transport agents) which efficiently complex environmental iron, making it less available to certain native microflora. Siderophore production by PGPR is influenced by source of C, N and minerals found. Plant growth benefits resulting from PGPR application include increases in germination rate, root and shoot weight, lateral root growth, leaf surface area, chlorophyll content, nitrogen content, and yield. In general, yield can be enhanced up to 10% for cereal crops and 15 to 50% for different vegetable crops with PGPR applications [5]. Ability to produce siderophores by an organism under iron limiting conditions can promote plant growth by directly supplying iron for plant u tilization and by removing iron from the environment for the growth of phytopathogens thereby reducing their competitiveness [6]. Materials and Methods Thirty isolates were isolated from rhizosphere soil of agricultural fields located in semi arid regions of India. Selected isolates were identified based on the biochemical analyses. Further 16S rRNA gene sequencing was carried out for identification of bacterial isolates. Amplification of the 16S rRNA gene was attempted by PCR using 16S rRNA gene sequence of the isolate was submitted to NCBI and compared with related gene sequences. Selected sequences were aligned in Bio-Edit. Phylogeny was examined by neighbour-joining dendrogram using MEGA software. Screening for siderophore production For siderophore production, isolates were screened on iron depleted succinic acid medium. After incubation, the cell free supernatant (10,000 rpm for 15 min) was examined for siderophore production by FeCl3 test and CAS agar plate method. Nature of siderophore produced by the isolates was ascertained by Arnow’s [7], Csaky’s [8] and Shenker’s [9] assay. The amount of siderophore in the culture supernatant was quantified by Chrome azurol sulphonate (CAS) shuttle assay. Various physico-chemicals parameters were optimized for siderophore production [10]. Effect of Incubation time on siderophore production The selected isolates showing high siderophore production were inoculated in this SM broth and the flask was then incubated on shaker at 150 rpm Production of siderophore was estimated at regular time interval [11]. Effect of pH on siderophore production The effect of pH 4.0 to 10.0 on siderophore productions was studied in succinic acid medium by adjusting the pH before inoculating the strain with 1N HCl and 1N NaOH and keeping all other condition constant. Sample were harvested at 24 h, each set was subjected to siderophore quantification [12]. Effect of inoculum size on siderophore production To study the effect of inoculum size on siderophore production was studied in succinic acid medium by inoculating the strain S-6, S-26 with 0.5 %, 1.0 %, 1.5 %, 2 %. The production flasks were then incubated on shaker at 150 rpm, and maximum siderophore production was checked by harvesting the sample at 24 h [13]. Effect of different sugars on siderophore production To study the effect of different sugar on siderophore production was studied in succinic acid medium which was individually supplement with different sugar such as glucose (1gm/l), glycerol (1gm/l), sucrose (1gm/l), dextrose (1gm/l), mannitol (1gm/l), and keeping all other condition constant. Sample were harvested at 24 h, each set was subjected to siderophore quantification [14]. Effect of different organic acids on siderophore production To study the effect of different organic acids on siderophore production was studied in succinic acid medium which was individually supplement with different organic acid such as succinic acid (4 gm/l), oxalic acid (4 gm/l), malic acid (4 gm/l), citric acid (4 gm/l). Each set was separately inoculated with strain S-6 and S-26, incubated on shaker at 150 rpm for 24 h at room temperature. After incubation each set was subjected to siderophore production [15]. Effect of different amino acids on siderophore production To study the effect of different amino acid on siderophore production the succinic acid medium was individually supplemented with 0.05 gm per 50 ml of cystein, lysine, threonine, tyrosine, and serine. Each set was separately inoculated with strain S-6 and S-26 and incubated. After incubation of 24 h each set was subjected to siderophore quantification [12]. Effect of nitrogen source on siderophore production To study the effect of different nitrogen source on siderophore production the succinic acid medium was individually supplemented with 1 gm/l of ammonium sulphate, urea. Each set was separately inoculated with strain S-6 and S-26 and incubated. After incubation of 24 h each set was subjected to siderophore quantification [13]. Influence of iron on siderophore production In order to determined threshold level of iron at which siderophore biosynthesis repressed in organisms under study. Both the cultures were grown in the medium supplemented with 0-100 uM of iron. Reports showed increase in growth of Pseudomonas with increase in FeCl3 concentration revealing that presence of FeCl3 is vital for its growth [6]. Pot trials and measurement of biometric parameters of Glycine max L Two isolates were selected on basis of their high siderophore producing activity for pot study. The plant chosen was Glycine max L and cultures designated as S-6 and S-26 were used. Soybean seeds were soaked in 0.02% sodium hypochlorite for 2 min and washed five times with sterilized distilled water. Seeds were coated with 1% CMC as adhesive. Then seeds were treated with bacterial strain for 30 min. seeds were sown in each earthen pot filled with sterile sandy loam soil and watered regularly. For each treatment, three such pots were maintained. Uninoculated seeds were sown in pot served as control. After 30 days of plant growth, plant were carefully uprooted from sand. Intact root system was carefully uprooted to prevent breakage. The plant growth promoting parameters such as root length, shoot length, fresh weight, , dry weight, number of leaves, number of lateral root and chlorophyll content were recorded [10]. Detection of iron in soil as well as in plant by using AAS (Atomic absorption spectroscopy) Atomic absorption spectrophotometer with following accessories; HVG (Hydride vapor generator) GFA (Graphic furnace Atomizer) was used to determine the concentration of iron in soil and plants [16]. Results and Discussion Isolation and Screening Thirty isolates were isolated from rhizosphere soil of agricultural fields located in semi arid regions of India from Rajasthan and Gujarat and screened on iron depleted succinic acid medium. CAS assay based on the color change (colored halo) around the microbial colonies from blue to orange after chelation of the bound iron by siderophores produced by isolates [17]. 16 out of 30 isolates were positive for the siderophore production. The positive isolates were S-1, S-2, S-3, S-4, S-5, S-6, S-7, S-17, S-21, S-23, S-24, S-25, S-26, S-28, S-29, and S-30. The zone diameter was measure around positive isolates on CAS agar plates (Table 1). Quantitative determination of bacterial siderophore All Positive rhizospheric bacterial isolates produced moderate reaction with the hydroxamate assay [7] while S-6 and S-26 which showed higher siderophore production (36.5 ug/ml. 33 ug/ml respectively) as compare with other bacterial strain (Figure 1). However, any isolate did not show catecholate [8] and carboxylate [9] type of siderophore. Identification The two isolates showing maximum siderophore production- S-6 and S-26 were identified based on 16S rRNA assay.They were Rhizobium and Enterobacter respectively. The sequence was submitted to NCBI and compared with related gene sequences under the accession number KF984469 and KF984470 respectively. Selected sequences were aligned in Bio-Edit. Phylogeny was examined by neighbour-joining dendrogram using MEGA softwar. Optimization of the conditions for maximum siderophore production Optimization of various parameters and development of media are the most important criteria for the overproduction of siderophore. Various physical and chemical factors have been known to affect the production of siderophore such as incubation time, pH, inoculum size, different sugars, different organic acids, different amino acid, different nitrogen sources, different concentration of iron. Interactions of this parameter were reported to have a significant influence on the production of the siderophore. Hence several cultural parameters were studied to optimize the siderophore production from S-6 and S-26. Effect of different incubation time on siderophore production For the optimization of incubation time for maximum siderophore production sample was harvested at interval of every 24 h, 28 h, 48 h, and 52 h and centrifuged at 10,000 rpm for 10 mins. Supernatant used for the siderophore production. The results obtained were shown in the graph for S-6, S-26 isolate (Figure 2). From the graph it was concluded that maximum siderophore production was observed at the end of 24 h and declined thereafter. However, overall trend of siderophore production level during time course study are similar in both the isolates. On the other hand in pseudomonas fluorescens the siderophore synthesis started after 12 h of incubation, which increased up to 28 h and declined thereafter [15]. Moreover, in case of strain MR-AI and WR-W2 highest accumulation of siderophore level was observed after 94 h of growth but both the strain demonstrate a significant decline in siderophore production level after 120 h of growth [18]. Effect of different pH on siderophore production pH plays an important role in  the solubility of iron  and thereby  availability  to the growing  organism in the medium. For that production media was set at different initial pH 4 to10 pH in  order to check the effect of pH on siderophore production by culture S-6 and S-26. The result  was shown in graph (Figure 3).

Immigration in New York Essay -- Immigrants U.S. Economy Economics Ess

Immigration in New York I was born 23 years ago in the Dominican Republic, an island located in the Greater Antilles. There is a saying from my country that goes "Mi tiera mi corazon" meaning my country my love, which explain exactly how I felt about the Dominican Republic. To me the Island of Santo Domingo is the greatest in the World; there are beautiful people, gorgeous weather and all the mangoes I could have eaten. Then one day my parents gave me the bad news, they were moving to this place called New York, they told my brother and me that they would send for us later. That was 12 years ago and now here I am living in New York, the greatest city in the world, next to my Santo Domingo. When I was younger New York seemed as big as the world, I often heard my parents talked about how New York had so many jobs, and was the richest place in the world. I could not wait to see how this place was. No one told me that New York had a crime rate higher than the Empire state building, no one told me that certain New Yorkers would hate me because of my color, no one told me how New York eats one of it's children, for every orphan it took in. As a first generation immigrant this topic is dear to my heart, because I know it first hand. This paper will deal with the history of immigration in New York, specifically the later part of the twentieth century. I will look at the history of this great city and how it impacted us, and how Immigrants have contributed to its mystique, color and vibrancy. I will also discuss specific neighborhoods, the people who live there, and their impact on the economy. I will also discuss the recent anti-immigration trend like Proposition 187. The middle colonies had a well-earned reputation for cu... ... George. Friends or Strangers: The Impact of Immigrants on the U.S economy (1990) 2. Daniels, Roger. Coming To America: A History of Immigration and Ethnicity in American Life (1990) 3. Fuchs, Lawrence. The American Kaleidoscope: Race, ethnicity, and the Civic Culture 4. Chan, Scheng. Asian Americans: An Interpretive History 5. Bodnar, John. The transplanted: a History of Immigrants in Urban American (1985) 6. Reimers, David. Still the Golden Door: the Third World Comes To America. (1992) 7. Brendel, Christine. Modern Immigration. Amawalk, New York: Golden Owl Publishing Co., 1998. 8. Berrol, Selmacantor. The Empire City: New York and Its People. West Port, Conn: Praeger, 1997. 9. Pencak, William, Selma Berrol, and Randall M. Miller, Eds. Immigration to New York. Philadelphia: Balch Institute Press, 1991.

Calpine and Cisco Debate Over Coyote Valley :: Metcalf Energy Center Pollution Essays

Calpine and Cisco debate over Coyote Valley Throughout the years the technology industry has been growing with incredible speed expanding all over California. San Jose is known as the capital of Silicon Valley where major technology companies and start-ups call home. With fast spreading companies it is necessary to have enough power in San Jose to supply the increase in energy demand. Recently there was a plan proposed to the City of San Jose by Calpine Corporation to build a power plant in Coyote Valley. Nearby residents and several other organizations, including Mayor Ron Gonzales, are against this plan due to environmental hazards and safety precautions with schools and residents. It is possible the power plant can bring to San Jose several positive outcomes that will help develop the city into the center of the technology world. Although the power plant sounds like it would benefit San Jose by creating jobs and providing energy, the Metcalf Energy Center can cause severe consequences to the city in the future. The power plant is expected to bring more jobs to San Jose during the construction phase. â€Å"This project also promises to save customers in California up to $1.8 billion dollars by 2010† (Levey 1) . There certainly is a very high demand in power with the growing technology industry. The state of California fears that if the power plant is not built there will be a shortage of power in the state. â€Å"If the San Jose City Council decides not to rezone land for the project, the state could take the unprecedented step of overriding a community's opposition to a new power plant. California has faced persistent power shortages this year. And state analysts already have recommended approving the project† (Levey 1) . If Calpine get approval to begin constructing the power plant, San Jose will have several problems in the future. Ethical Issues Is it ethical to build a power plant that will pollute the air and possibly hurt the health of nearby residents? If the power plant is built in San Jose there are people who say that the environment would rapidly degrade the South Bay. City officials are questioning whether the 600-megawatt power plant will give off small amounts of pollutants. Calpine and Cisco Debate Over Coyote Valley :: Metcalf Energy Center Pollution Essays Calpine and Cisco debate over Coyote Valley Throughout the years the technology industry has been growing with incredible speed expanding all over California. San Jose is known as the capital of Silicon Valley where major technology companies and start-ups call home. With fast spreading companies it is necessary to have enough power in San Jose to supply the increase in energy demand. Recently there was a plan proposed to the City of San Jose by Calpine Corporation to build a power plant in Coyote Valley. Nearby residents and several other organizations, including Mayor Ron Gonzales, are against this plan due to environmental hazards and safety precautions with schools and residents. It is possible the power plant can bring to San Jose several positive outcomes that will help develop the city into the center of the technology world. Although the power plant sounds like it would benefit San Jose by creating jobs and providing energy, the Metcalf Energy Center can cause severe consequences to the city in the future. The power plant is expected to bring more jobs to San Jose during the construction phase. â€Å"This project also promises to save customers in California up to $1.8 billion dollars by 2010† (Levey 1) . There certainly is a very high demand in power with the growing technology industry. The state of California fears that if the power plant is not built there will be a shortage of power in the state. â€Å"If the San Jose City Council decides not to rezone land for the project, the state could take the unprecedented step of overriding a community's opposition to a new power plant. California has faced persistent power shortages this year. And state analysts already have recommended approving the project† (Levey 1) . If Calpine get approval to begin constructing the power plant, San Jose will have several problems in the future. Ethical Issues Is it ethical to build a power plant that will pollute the air and possibly hurt the health of nearby residents? If the power plant is built in San Jose there are people who say that the environment would rapidly degrade the South Bay. City officials are questioning whether the 600-megawatt power plant will give off small amounts of pollutants.

Apple †Needs, Wants, Demands, Utility & Value Essay

Needs are the recognition of any difference between a consumer’s actual state and some ideal or desired state. The actual state of the customer is someone without an iPhone, the desired state is someone with an iPhone. Apple, the creators of the iPhone, came to the conclusion that the need for mobility, flexibility and reliability are key to satisfying everyone involved in the marketing process. The customer has to be able to use the iPhone everywhere and always have a connection, it needs to be possible to use it the way you want it to use, and you have to be able to rely on your iPhone to work at all times. There are a couple of types of needs, but the need for an iPhone is a social one. The need to be in touch and to receive belonging and affection in an easy way. As an iPhone is a media product, there are five motivations for consumers to use one. Apple followed a few of these motivations at its best. An iPhone increases your self-confidence, status, and reassurance, you can always be involved in everything that is happening and you will never feel left out. This tells us that personal integrative needs are met. The social integrative needs are fulfilled since there is no easier way than an iPhone to talk to your friends and discuss, for instance, the same show you are watching from a different place. These two points make the key points that Apple wants to fulfil more understandable. The way that Apple fulfils the desires of the iPhone consumers are the wants. Next to mobility, flexibility and reliability, they also stand for integration, innovation, ease of use, and high-quality user interfaces. Starting off with the outside, the iPhone is specially designed to fit comfortably in your hand, it is thin and lightweight, making it easier to use. The iPhone is one big touch screen and has almost no buttons, this makes it faster to use. With every new iPhone generation comes a better camera, letting the consumer make full high definition photo’s. The consumers have numerous ways to entertain themselves: dozens of games, music at one touch away in good quality, and all the videos that YouTube offer can be watched. The consumer can see the latest posts on Facebook or Twitter and you can read the latest news, you will always be up-to-date. You can say that the Apple iPhone integrates almost all types of media, from music to television to games to press to the internet. Demand results when you couple desire with buying power to satisfy a want. It is very hard to talk about demands when it comes to the Apple iPhone. Apple made such a good name for itself, that people will buy every new generation of the iPhone that will come out, without thinking anything through. Two million people pre-ordered the latest iPhone, the iPhone 5. This doubles the pre-orders for the iPhone 4S and it outnumbers (by far) the pre-orders of cell phones from Apple’s competitors. The demand for an iPhone is dramatically high, even if the quality is not that good. The iPhone 4S was seen as a huge disappointment as it differed almost nothing from the iPhone 4, the pre-order price was $199. You would say that Apple would play it more safe with their next generation because people lost their ‘trust’ in the iPhone. Yet, Apple made the pre-order price for the iPhone 5 also $199, and as I said before, it was a huge success. This clearly shows that Apple can actually take the risks that other companies wouldn’t even dare to think off. They are in charge of the market and the demand will always stay high. Even with a fail like the iPhone 4S. Form, place, time, and possession make up the utility marketing model. Form utility is the value a consumer sees in a finished product. The consumer sees, of course, more value in a finishes iPhone than only it’s screen or loose buttons. The form of the product attracts the consumers. You need to produce a tangible good before it grabs the attention of the consumers. Place utility is the value consumers put on where they purchase products. The Apple iPhone is sold in almost every cell phone company, Apple store, or on sites like Ebay. Apple made sure that where ever you live, an iPhone is always around the corner. Consumers don’t have to travel to buy one. If they think that around the corner is still too far, they can always order one online. Ensuring a product is available when the customer wants it adheres to time utility. This is one where Apple has had trouble with. Apple was forced to push back the release date of the iPhone 5, resulting in a lot of negative comments from the consumers who pre-ordered it. The reason behind it was that the demand for the iPhone 5 was bigger than their stock. You need to make sure that you can provide your good when the consumer wants it and counts on it. Possession utility is the value consumers put on purchasing a product. You can by an iPhone with or without a contract. You will pay the same amount of money every month if you have an iPhone with a contract. You can choose between 1 or 2 years, after these years you can’t use your phone anymore. You have to trade it in for another (i)phone, a newer one. If you buy it without a contract, the buying price of the iPhone is extremely high, but the months afterwards will be lower and you will always be able to use your iPhone. The consumer has choices with both pro’s and con’s. It depends on how much they want to keep their old iPhone or just trade it in after a year or two. Value is the benefits a consumer gets from buying the product. As I said before, the Apple iPhone covers almost all media types in one. It meets up with plenty of the needs and wants of the consumers, which makes the good very beneficial. This means that consumers are prepared to pay a lot of money for the product. Although the first iPhone was seen as a huge step in technology, Apple’s competitors were able to keep up and offer the same features and functions on their phones, but in a slightly different way. Still, the iPhone stays number one of the phone sales. Apple offers the highly valuable iPhone for a high price, you would say that this makes the perceived value low. For the iPhone, this is the opposite. This makes it clear that consumers indeed think that the iPhone is valuable enough for the full price. Sources: http://www.apple.com/iphone/business/profiles/world-wide-technology/ http://suite101.com/article/an-introduction-to-apple-computer-inc-a219539 http://www.forbes.com/sites/connieguglielmo/2012/09/17/apple-says-iphone-5-demand-outstrips-supply-as-pre-orders-shatter-previous-record/ http://smallbusiness.chron.com/four-types-utility-marketing-24420.html http://gadgets.ndtv.com/mobiles/news/apple-forced-to-push-back-some-iphone-5-orders-due-to-heavy-demand-267577

E-Myth Revisited: An Overview

Michael E. Gerber explains in his book The E-Myth Revisited his concept of why small businesses don’t work. Something he calls the E-Myth or the entrepreneurial myth is the assumption that anyone who starts a business is an entrepreneur. An aspiring business person can have something he calls an entrepreneurial seizure, this is when a technician is suddenly struck by the urge to take their technical trade that are usually very good at and go into business for themselves. The fatal assumption is that just because someone has mastered their trade does not mean that they have the slightest clue of how a business works.Gerber is the founder and CEO of E-Myth Worldwide, in the book he is walking Sarah, a distressed small business owner through the steps of how a successful business needs to be ran. Sarah explains to Gerber that she went into the pie making business three long years ago, and things have not turned out the way she expected that they would by owning her own business. Sarah is like most small business owners, a technician who has mastered her trade who is now cursed by the fatal assumption of the E-Myth. She has made the mistake that almost people make when they go into business for themselves, to take on all the positions her business had to offer herself. Now unable to continue overworking in this way Gerber explains that every entrepreneur suffering from an entrepreneurial seizure will eventually experience the same thing. â€Å"First exhilaration; second terror; third exhaustion; and, finally, despair. †(Gerber, 17) Gerber explains that there are three different people inside a business owner the entrepreneur, the manager, and the technician. In most cases the technician is the most prevalent of all of a business owner’s personalities. The technician lives in the present. He is the worker, the labor, the one who gets things done. The work ethic of the technician is off the chart; the only problem is that he is so busy working in his business that he neglects the work that needs to be done on the business to become a success. The Manager represents the past, He is the one in control of all of the business planning, without him there would be no order, and everything would be unpredictable. More of a practical person he always has problems on his mind. When it comes to solving the problems the manager is the type of person that would feel more comfortable taking the proven approach, one that is safe and already tested. Then there is the entrepreneur, the guy who convinced you in the first place that there is no other way, you had to go into business for yourself and open up your own company. It is clear that he is the dreamer, living in the future dreaming of where he could take the business one day. He is the creative one who is always looking for new or innovative ways to do things. The problem with all of this is they usually don’t work well together. As the entrepreneur in you is fighting with the manager about some new innovative way the technician won’t even listen because he is too busy at work trying to make money for the company the only way he knows how; to physically do the job himself. When in harmony with each other these different personalities will make your business run efficient and effectively, but in most cases people aspiring to become successful business owners are unable to balance them together. Gerber goes on to explain that there are also three different phases in a business’s life. If you want to understand how to repair your business you need to understand where your business is standing in its life. Infancy or the â€Å"technicians† stage is the first; this is when the technician who is the owner is in control of everything. If you took him away there would be no business, it cannot run without him. It is easy to see that in order to move up and onto the next stage things would need to change. When the owner realizes this, and he makes the notion to seek outside help this is known as the adolescence stage. When the right person is found this is when the owner’s personalities will be introduced to each other. The owner will now be forced to let other people do the things he only trusted himself to do before. When he starts to become comfortable is when he has moved into what Gerber calls the â€Å"comfort zone. † Eventually you will be forced to go outside your comfort zone, and either get small again, or to continue the way you are going and most likely fail. If they decide to move forward with the business they will then move into the final stage he calls maturity and the entrepreneurial perspective. Businesses will still grow forever but from this point on the business is like a machine, every part has its specific job and it all works together. At this point without the owner the business will still work, he is not unneeded but should spend his time looking at the business from an entrepreneurial perspective and spend his time working on his business not in it. The turn key revolution changed the many people perspectives of how a business should be ran and managed. The idea is that the business format franchises use should be what every business should be built off of whether they are going to franchise their company of not. Gerber argues that it’s not about what a business sells, that the real product of a business is its sales technique. Using the franchise prototype is what makes franchises so successful. It gives a business that chance to make sure it works, and if you’re buying a franchise you already know that it is going to work. Gerber explains to Sarah that she needs to be working on her business, and not in it. He stresses to her that in order to be successful she it is imperative that her business and her life are two completely different things. Once understood then she can use the franchise prototype model to build her business with. What he means by working on her business and not in it is to spend her time applying the rules of the franchise prototype to better her business. Not to be working in your business actually performing the labor it requires to operate. He refers to the Model as game and explains to Sarah the rules she will have to follow in order to win: 1. The model will provide consistent value to your customers, employees, suppliers, and lenders, beyond what they expect. 2. The model will be operated by people with the lowest possible level of skill. 3. The model will stand out as a place of impeccable order. 4. All work in the models will be documented in operations manuals. 5. The model will provide a uniformly predicable service to the customer. 6. The model will utilize a uniform color, dress, and facilities code. In order to build a small business that works you will need to use the usiness development process. A three part process that starts with innovation, to make sure that everything being done is in its absolute best way possible. Quantification is the next part, if you didn’t quantify everything that was done, how would you be able to know that your innovation made a difference in the numbers. â€Å"Orchestration is the elimination of discretion, or choice, at the operating level of your business. †(Gerber, 124) You need to be able to produce the same product, or service every time, by implementing the franchise prototype into orchestration. Once orchestrated you need to continue using the business development process, it is never ending. Sarah sits and listens to Gerber as he tells her what she will need to do in order to successfully implement the franchise prototype into her already existing business. The business development program is a systematic way of making the transition to the franchise prototype model. You must ask and document your answers to some questions. What is your primary aim? This is what the owner truly wants to get out of their life. What is you strategic objective? What you want your business to do for you, in reference to money, and if the opportunity is even worth pursuing. What is your organizational strategy? Organizing around peoples personalities, everyone is different, and prototyping the position. In this step you will need to make a positions contract identifying who is accountable for the various positions in the company. What is your management strategy? You will need to document your management system in detail how it will work to produce the results you desire. What is your people strategy? Making your people understand the importance of their job. What are the rules of the game? It is different for depending on what line of work you are in but develop rules that work for your game. What is your marketing strategy? Through a demographics and psychographics of your target market you need to maximize sales. There are three types of systems in Gerber’s system strategy. Hard systems he considers to be something with no life and inanimate. The soft system would be the opposite of the hard, anything with life. Information systems are any other system in business that provides you with data about soft and hard systems interacting. All of these systems never work independently, they are all co dependant on each other. Gerber’s point to Sarah was that they are just like his business development program. All parts of it need to work together, in order to work towards becoming a successful business. Before reading this book my definition of an entrepreneur was as it is defined in not only ours but just about every text book I have had throughout my education, someone who is a risk taker who starts their own business. Basically I would have considered an entrepreneur to be anyone who owned their own business. After reading this book I have come to realize that an entrepreneur is something completely different. The numbers don’t lie Gerber tells us that eighty percent of businesses fail in the first five years, and that seventy five percent of all franchise format businesses succeed. It would be hard for anyone to argue that his systems don’t work.